"New Method Reveals How Mortgage Professionals Recieve Purchase & REFI Loan Appointments That Are Pre-Qualified With Soft Credit Check..."
Without dealing with rate-shoppers, 500 credit score borrowers, or low-intent homebuyers ever again.
From The Desk Of Norris Brown
If you are a Mortgage Loan Officer, Broker, Branch Manager, or Team Lead looking to increase your production, this is the most important letter you'll read today.
I'll show you why in a minute.
Please understand my results I'm sharing with you are not typical. I’m not implying you’ll duplicate them (or do anything for that matter).
I have the benefit of practicing marketing, consulting, and advertising for with a combination of over 80 LOs and business owners over the years, and have been established in the digital marketing space as a result.
The average Mortgage Professional who listens to any “how to” information gets little to no results. I’m using these references for example purposes only.
Your results will vary and depend on many factors …including but not limited to your background, market, experience, and work ethic.
All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT CONTINUE.
With that said … let me jump right in and show you…
The (Worst?) Status Quo For The Underserved Mortgage Industry
Dependency of Realtors
You’ve probably been told that to grow your mortgage business, you should focus on going after realtors first. The idea is that if you increase the number of realtors in your network, you'll receive more referrals, which can help your book of business grow.
Many LOs solely adhere to this approach, and it can indeed be a valid way to expand your business. However, this is not the most efficient route especially if it's your only source of leads. Realtors are impacted by the limited inventory in the market with JUST AS MANY loan officers (if not more) reaching out to them.
One major issue we've noticed with this strategy is its slow grind. Building relationships with realtors takes a considerable amount of time. Especially when you take into account the increased number of LOs reaching out to them as mentioned above. Additionally, the timeline for them to have a pre-approval ready for you is unpredictable, making it difficult to anticipate when you'll start receiving referrals and successfully converting them into funded deals.
Another problem is the uneven power dynamics. Realtors possess the referrals you desire, so you find yourself pursuing their business. This can create a situation where you feel dependent on them rather than the other way around.
Such an imbalanced dynamic grants realtors more control over loan officers. Unfortunately, this can lead to loan officers being taken advantage of by disloyal realtors.
In summary, while the sole strategy of depending on realtors to expand your business, we have discovered that it requires significant time and effort on your part without necessarily yielding the desired outcome.
Death By A Thousand "Leads"
Zillow, Trulia, Churn and Burn Lead Generation Agencies...They'd like to say they got your back.
They'll shout from the rooftops that you'll get hundreds of leads & millions on millions in guaranteed funded loans...
It's all smoke and mirrors and they say they GUARANTEE their results.
But honestly....I don't see how.
I mean maybe they do.
Maybe all the stories I've heard are wrong. But look, I did my research. I opened up the laptop and started using my good ol' friend Google plus scoured through endless MLO Facebook groups and forums.
I spent months researching all of this.
I even spoke with dozens of real life LOs and Brokers over lunch chats...
Big and Small. Solo Operations and 100+ employee branch locations.
Here's what I found from dozens of hours of mortgage professional interviews:
HIGH VOLUME LOW QUALITY LEADS- Agencies advertise to anyone remotely interested in the idea of buying a home without giving them any heads up on what's needed to qualify. This leads to most LOs getting a bunch of leads with FICOs in the 500s and little intent to purchase a home.
AUTOMATIC APPOINTMENT SETTING- Agencies will use automatic text messaging and calendars to schedule people who aren't qualified, remind them a million times to show up and when you try to call them, magically they turn into "no pick up no show ghosts".
ZERO QUALIFICATION PRIOR TO SENDING TO YOU- Even if the agencies does call back the leads, they'll spend 30 seconds on the phone with the only goal of booking them on the calendar. Not qualifying them, not discovering true home buying intent, zero discussion about finances set aside, over soft credit check verification. And that means you're going to be selling to someone that can't even get pre-approved, let alone decisive on getting a home loan.
It makes me think there's room for a change.
For something better.
And look, I'm not claiming to be the reigning king of all of your nation's (market's) qualified leads....
All I'm saying is If I can change an industry for the better, I'm all for it.
The Huge Opportunity
This new method is dramatically different from anything you've ever experience because this is more of a "step-by-step" guide to getting real life human beings raising their hand and saying "Yes, I know I need to submit tax returns, payroll stubs, and all that jazz. I even got pre-qualified from your assistant's soft credit check too. Let's just talk about what loan I can get pre-approved for."
The reason why this is 100% different than what you've tried before is because there's no cold calling realtors, leads know the process of getting pre-approved prior to speaking with you, and they go through a phone screening and soft credit check by our team prior to scheduling them for an appointment with you.
Honestly, it just blows the competing services out of the water.
No having to deal with rate shoppers that just saw an ad online.
No scheduled meeting with unqualified borrowers.
And all it takes it about 20 minutes to know if it can do the same for you.
And you'll immediately "get" the entire methodology I personally used to create some of the most successful home loan campaigns.
DESIRE, CAPACITY, and TIMING
Every single lead gets qualified before getting sent to you for next steps.
Called back by OUR staff (not yours) and WE talk to them (not you).
That means we drag them through the coals asking the hard questions that show true intent.
When are you looking to make a home purchase decision?
On a scale of 0-10, how serious are you?
Are you open to us doing a soft credit check to verify you score?
Do you have finances set aside for a home purchase?
Can you get a hold of paystubs, W-2s, tax returns, etc. to get approved?
Are you open for a same-day or next-day appointment?
That way your only dealing with people with true buying intent, and want to get pre-approved ASAP.
And if they don't qualify, we don't move them forward.
STRAIGHT TO YOUR CALENDAR AND PHONE
Every week you can open your and have 3, 5, or even 10 people interested in getting pre-approved with appointments on your calendar.
Some may even call your phone and speak with you right away.
Each answering the questions about home purchase timeline, loan amount, household income, etc. prior to you speaking with them.
The leads are yours, exclusive to you, and will never be sent to another LO.
WHO THIS IS FOR
We're super selective on the types of LOs that will take on our leads and appointments. We only want to work with LOs that...
Want to grow - If you're 100% OK with just having a handful of borrowers coming from hours of cold calls, having your routine, and just want to get by, that's 100% ok with me. But don't schedule a time to talk.
Know they have to invest in marketing - If you've grown your book of business this far by pinching pennies and word of mouth only, I'm super happy for you. Turns out, word of mouth is free but I've got a team to pay and the bank doesn't take "word of mouth." This program may cost money... but the opportunity cost of not investing in yourself will cost a fortune.
Long-Term Mentality - Quality leads will start coming in quick. But just like the leads you are currently working now, not all will close in the next 30 days. If you're solely focused on immediate results and not willing to nurture the leads based on each stage in the home-buying process once we send them to you, this program may not be for you.
Now that we got all this out the way, if you've read this far you might be a dream client of mine.
And hey, if you keep reading I might be a dream growth partner for you.
If you want a mortgage growth partner (that's what we are after all), to get you more at bats and more chances to fund more loans...
Maybe its worth spending 5 minutes on the phone and seeing if it makes sense to take the next step.
HOW DOES THIS WORK & HOW MUCH DO YOU CHARGE?
This is how we run shop.
First off, we charge $197 a week with a 16 week agreement. If you want a shorter timeframe, we charge you more.
ONBOARDING - Most agencies will take a minimum of 2 weeks just to onboard you, have you jump through all these hoops to get you access, and change you a set-up fee... That ain't how we work! Once you sign up, we'll send you a review of the marketing campaign we'll run for you and have it up and running in 3-5 business days... with no set-up fee.
OFFER - We primarily advertise Purchase and REFI Programs. We are open to getting you leads for other programs but that's our bread and butter.
QUALIFICATIONS & NOTIFICATIONS- The leads sign up and get taken through an automatic questionnaire. When they get to the end you and your team get a notification with their information and a status on when they schedule an appointment.
Out of 10 leads, about 2-3 are good enough to be transferred to you. And from there, 1 ends up becoming a real honest dollar-driven conversation.
TIME IS OF THE ESSENCE
I'm not a huge agency with dozens or hundreds of employees. It's just me and a few other trained assistants and marketing coordinators I have.
We can't take on dozens of clients at a time and make sure they are taken care of.
Things may change, but at this time, I only want to work with a few devoted, excited, and motivated LOs.
Just like you.
We only have so many spots available. Once those are gone, thats it.
We're filled up and we won't open a new spot.
Want To Review The Program, How It Works, How Much it Costs, And How You Can Get Started?